The Devil Inside Me: A Media Franchise

Executive Summary: A Compelling Proposition

'The Devil Inside Me' is a multi-platform media franchise rooted in Joshua T. Berglan's profound personal transformation. It's more than a story; it's a catalyst for inspiration and mental wellness, addressing a significant societal need for authentic narratives of resilience.

Mission & Vision:

Mission: To inspire and guide individuals through their own transformative journeys by sharing an unfiltered, authentic story of overcoming personal demons and fostering mental wellness.
Vision: To establish 'The Devil Inside Me' as a recognized and trusted voice in personal transformation and mental wellness media, building a supportive community across multiple platforms.

The Opportunity:

The franchise leverages the authentic exploration of overcoming profound personal struggles – a theme with significant contemporary resonance. Society grapples with widespread mental health challenges and a hunger for genuine stories. 'The Devil Inside Me' offers inspiration, shared human experience, and potential insights through its core offerings (memoir and film) and planned transmedia ecosystem.

Unique Selling Proposition:

The franchise's core strength lies in the unfiltered authenticity of Joshua T. Berglan's lived experience. His journey is the bedrock of credibility, resonating deeply in a media landscape valuing genuine narratives and founder-mission alignment. The provocative title, "The Devil Inside Me," is carefully framed as a narrative of confronting and overcoming inner "devils," aligning with themes of hope and resilience.

Strategic Market & Audience Analysis

'The Devil Inside Me' is strategically positioned at the confluence of several burgeoning markets, each demonstrating significant growth and evolving consumer preferences.

Target Audience:

Individuals actively seeking personal growth, those navigating trauma or mental health issues, and consumers of genuine memoirs and impactful documentaries. They are digitally savvy, value authenticity, and seek relatable narratives that foster connection.

Competitive Differentiation:

The primary differentiator is Joshua T. Berglan's unique voice and unfiltered authenticity. The specificity of his journey and a planned integrated multi-platform approach (memoir, film, podcast, courses) create a cohesive and immersive franchise, distinct from generalized self-help or purely entertainment-focused media.

The Franchise Ecosystem: A Multi-Layered Vision

The 'The Devil Inside Me' franchise is envisioned as a multi-layered ecosystem, with the core intellectual property – the memoir and the film experience – serving as the foundation for a broader transmedia expansion. This strategy aims to deepen audience engagement, create multiple touchpoints, and diversify revenue streams.

Core Intellectual Property:

• The Memoir: The primary narrative source, detailing Joshua T. Berglan's personal transformation. (Current Status: Published, International Best-Seller).
• The Film Experience: A cinematic interpretation (e.g., documentary, docu-series) bringing the story to a visual medium. (Current Status: Award-winning concept film developed, foundation for expanded production).

Transmedia Expansion Strategy:

Leveraging a transmedia storytelling approach to extend the core story across multiple platforms, each delivering unique, synchronized content. Potential avenues include:

This "living" franchise can evolve with Joshua's ongoing journey, ensuring long-term relevance and engagement.

Brand Identity:

Rooted in authenticity, resilience, vulnerability, and hope. A consistent visual and tonal identity will be maintained across all platforms, ensuring the core message of transformation remains central.

Current Assets & Traction

The 'The Devil Inside Me' franchise is not starting from scratch. Significant foundational work has been completed, demonstrating market viability and creative execution.

The International Best-Selling Memoir:

Joshua T. Berglan's memoir, "The Devil Inside Me," has already achieved international best-seller status, validating audience interest in his authentic narrative of transformation. Engage with a preview below:

The Award-Winning Concept Film:

A concept film based on the memoir's themes has garnered international acclaim, winning multiple awards. This serves as a powerful proof-of-concept for the broader film experience envisioned and showcases the story's cinematic potential.

Awards & Recognition:

The concept film's success across various international film festivals underscores the global appeal and artistic merit of the story.

Financial Snapshot & Funding Strategy

A comprehensive financial plan underpins the growth of 'The Devil Inside Me' franchise, with diverse revenue streams and a phased rollout strategy.

Potential Revenue Streams:

• Memoir Sales: Print, eBook, Audiobook ( leveraging existing bestseller status). Royalties: 7-25% (traditional) or 35-70% (self-pub KDP).
• Film/Documentary Revenue: Licensing to streaming platforms (e.g., Netflix, Amazon Prime Video, independent deals from $6k to significantly more), TVOD (50% net on Amazon), SVOD, direct sales.
• Podcast Monetization: Sponsorships (CPMs $20-$25), premium content, affiliate marketing.
• Online Courses/Workshops: Direct sales ($50-$500+ per course), membership models.
• Merchandise Sales: Print-on-demand model minimizing upfront costs (30-50% margins).
• Speaking Engagements & Live Workshops.
• Metaverse Experiences: Ticket sales, virtual goods.
• Franchise Fees/Royalties (Future Phase): For certified workshop licensing (4-12% typical).

Funding Requirements (Phase 1 Focus):

We are currently seeking seed investment to facilitate:

• Full production of the feature-length 'The Devil Inside Me' documentary/film experience.
• Enhanced marketing and distribution efforts for the memoir and upcoming film.
• Development and launch of the initial podcast series and a foundational online course.

Projected ROI:

Financial projections, available in the detailed business plan, indicate a strong potential ROI driven by multiple synergistic revenue streams, a clearly defined target audience, and the growing demand in interconnected markets. The franchise model is designed for scalability and long-term value creation.

A detailed financial model (3-5 year projections), cost analysis, and specific funding use are available upon request for qualified investors.

The Creator: Joshua T. Berglan

The authenticity and driving force behind 'The Devil Inside Me' is its creator and subject, Joshua T. Berglan. His lived experience is not just the source material but the unique selling proposition that distinguishes this franchise in a crowded marketplace.

A Unique Voice & Unfiltered Authenticity:

Joshua's willingness to share his journey with raw honesty resonates deeply with audiences seeking genuine narratives of struggle, resilience, and transformation. This personal connection is invaluable, particularly in the personal development and mental wellness spaces where trust and relatability are paramount.

Founder-Mission Alignment:

His direct involvement ensures the integrity of the core message across all franchise extensions. This alignment is a powerful asset, especially attractive to investors and partners prioritizing ventures with strong social impact potential and authentic leadership.

Early Stage Team & Advisory Vision:

Initially, Joshua embodies the core visionary and creative roles. The strategic plan includes building a lean, agile team of specialized freelancers and consultants. An advisory board composed of experts in media, mental health, business strategy, and marketing will be established to provide strategic guidance and ensure mission alignment as the franchise scales.

Measuring & Amplifying Social Impact

'The Devil Inside Me' aims for more than commercial success; it is dedicated to fostering positive social impact. This commitment is integral to the brand and its connection with the audience.

Defined Impact Goals:

• Increased Awareness & Reduced Stigma: Contributing to greater public understanding of mental health challenges and reducing associated stigma.
• Inspired Action for Personal Growth: Motivating individuals to take proactive steps towards their well-being and seek support.
• Fostering a Supportive Community: Creating safe spaces for connection, understanding, and shared transformation journeys.
• Resource Connection: Guiding audience members to reputable mental health resources and support networks.

Framework for Impact:

Utilizing a Theory of Change and Logic Model, we will track outputs (e.g., content reach, engagement) and outcomes (e.g., changes in audience awareness, reported behavioral intentions). Metrics will include memoir sales, film views, podcast downloads, course enrollments, community engagement, website referrals to mental health resources, and qualitative testimonials. Transparent social impact reporting will be a key feature, reinforcing authenticity.

Our social impact strategy is designed to be measurable and aligned with global well-being goals, enhancing the franchise's value beyond the financial.

Invest in Transformation: Join Us

'The Devil Inside Me' media franchise represents a unique convergence of authentic storytelling, significant market opportunity, and profound social impact. Joshua T. Berglan's journey offers a powerful foundation for a multi-platform brand poised to resonate globally.

We are seeking partners and investors who recognize the potential of this transformative narrative and wish to be part of a venture that not only promises financial returns but also contributes to a more understanding and resilient world. The groundwork is laid, traction is evident, and the vision for expansion is clear.

Investor Pitch Deck:

The Invitation:

We invite you to delve deeper into the strategic business plan, explore the financial projections, and discuss how your involvement can help scale 'The Devil Inside Me' into a leading voice in personal transformation and mental wellness media.

Contact us to receive the full investor prospectus and schedule a discussion: