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Royal Echo Village: Sovereign Franchise Not Charity | Bafut
Field Dialogue · Bafut Kingdom, Cameroon
The Royal Echo Village: Sovereign Franchise, Not Charity
Joshua Tah-Lah Berglan and Princess Abumbi Prudence co-host a ground-level conversation about the blueprint now unfolding in the Northwest Region of Cameroon.
By Joshua T. Berglan (Tah-Lah)◆With Princess Abumbi Prudence◆◆28 min read
Some conversations are scheduled. This one wasn't. The night before this recording, inside a makeshift studio in Bafut Kingdom, Princess Abumbi Prudence turned to me and said, "we should do a podcast."
The questions were written the next morning. What emerged is the clearest public articulation to date of the Royal Echo Village — a sovereign media franchise designed to preserve indigenous culture, empower local creators, and prove that charity is no longer the only path through which the Global South can rise.
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Chapter One
Why a franchise — and why not charity
The Princess asks the question many people privately hold: why call this a franchise at all? Most people hear "Echo Village" and think of donations, drives, appeals. Why pair two words that, on the surface, don't seem to belong in the same sentence?
Princess Abumbi Prudence
You call this a franchise, not a charity. Most people hear Echo Village and think of donations. Walk me through why those two things — franchise and Echo Village — belong in the same sentence.
Joshua Tah-Lah Berglan
I think charity is dead. Having worked in ministry and seen what it's like for smaller ministries and smaller nonprofits to survive, they are desperate for every single donation. And without a donation, they don't exist. I started a nonprofit media organization, and I was never comfortable asking for donations — but the people we were serving weren't the ones who could sow into us. Without outside big donors, we had no chance of survival. And the minute you start working with those big donors, you surrender a lot of control, because they want something back.
The Echo Village, for me, means keeping it natural. This is the source — the original idea in its purest form. Because we're going to Bafut, we're trying to preserve indigenous culture. We're trying to preserve the wisdom and knowledge that has been around this area for so long, even before the Germans came here. This is about preservation. But without that message getting out to the world, it's not sustainable.
So the options are: you can sell your soul, letting corporate donors come in and take over, telling everyone how to do everything — and you lose the purity of it. Or you build a sovereign
franchise. Sovereign means keeping yourself pure and free, without corruption, without corporate takeover, without outside influence. This model is about creating sovereignty and prosperity in the local communities we work in. And no matter where we go in the world — even when we go to Uganda — Bafut comes with us. We want to keep the purity of that community. We don't want to come in and disrupt it.
Gentrification has had a massive effect on communities in America, and I'm sure in other places in the world. We're seeking to keep the purity of the self, the God-given gifts and talents, and the cultures people grew up learning about — keeping that intact, while still finding a way to take it out to the world to create endless revenue streams and empower the community. It's also about bringing people back home. So many people left home to find opportunity. We want to create something here so that when they come back, what they see is what they grew up hearing about. The culture stayed intact — but now with opportunity and sovereignty.
"This is about preservation — keeping indigenous wisdom pure — while still finding a way to take it out to the world to create endless revenue streams and empower the community."
— Joshua Tah-Lah Berglan
Chapter Two
Media Company in a Box, explained
The Princess shifts the conversation to the operational heart of the model — the open framework that anyone, anywhere, with any level of equipment, can pick up and run with.
Princess Abumbi Prudence
You built something called Media Company in a Box. What does that actually mean for a young person in Bafut who has never held a microphone?
Joshua Tah-Lah Berglan
We're not even using a microphone now — and I didn't have one when I started either. There's a video out there of me crying when I bought my first microphone, because I had been homeless when I first started my talk show. Media Company in a Box is the media system I created that shows creatives of all kinds, regardless of background — whether you have any money in your bank account, whether you're mentally ill, whether you're disabled, whether you're a convict, whether you're wealthy — how to build endless revenue streams from your God-given gifts, talents, wisdom, stories, and intellectual property, all while protecting that IP.
Here's the secret: it's the same process to publish a book as it is to publish a YouTube video. Creating merchandise — which, by the way, you can do for free — follows the same basic process. A podcast is the same thing as a YouTube video with a few small changes. So stop wasting your gifts on social media alone. Use social media for fun, then use it to drive traffic back to a platform you own. There are free websites you can build from a phone. You don't need money to start. Is it better to have money? Absolutely. But creators — if you're putting all of this beautiful, thoughtful content into someone else's feed, save the good stuff for the platform you
own.
Princess Abumbi Prudence
I want you to understand from my own perspective: your first microphone is your voice. It is not the equipment. So forget about the equipment. First, be ready to sit in front of a camera, on or off, and send something out.
"Your first microphone is your voice. It is not the equipment."
— Princess Abumbi Prudence
Chapter Three
What ownership actually looks like
Princess Abumbi Prudence
You talk about the community owning their stories. What does ownership actually look like in practical terms? Who holds the rights — and how does the money flow back?
Joshua Tah-Lah Berglan
When we put our content on platforms like YouTube, Facebook, or X, we don't really own it. Even if you're monetized on those platforms — which is hard — you don't get everything you're worth. To host your own video requires storage, and storage costs money. If you publish a book for free on Amazon, sure, you hold the copyright, but it doesn't feel like true ownership when you're paying a commission to be on their platform.
What I teach is how to generate multiple revenue streams so you can invest in a platform that becomes completely sovereign — where you can host the video yourself, and drive traffic to your platform using clips on social. Even if you can't afford your own hosting yet, you can still condition your audience to come to your platform. You can offer paid lecture series, chef masterclasses, consulting, educational programs, blogs monetized with banner ads or affiliate relationships.
The one thing I recommend every creator do from day one: start building a mailing list. As revenue grows, invest in self-hosting, then move toward owning the rights to your book outright so you can sell directly from your own platform. When you do, you keep 100% of the money — because as a creator, you deserve that. You may not be able to do it all at once, but you can do it in increments.
And to the teachers listening: you have an opportunity right now to teach an international audience no matter where you are in the world. Private homeschool lessons, languages, specialized subjects — there is so much you can do. My book goes into detail. And if you're in Cameroon, my book is available to you for free.
Chapter Four
Solar panels before walls
Princess Abumbi Prudence
For a while now, you and I have been working on the Royal Echo Village, both doubling down on ideas. Today I'm curious: why do you say "solar panels before walls"? Explain that decision to someone who thinks building the structure comes first.
Joshua Tah-Lah Berglan
Actually, I don't even want to take credit for this idea — it's yours. And I'll say this: in America, people mock solar panels and renewable energy. They don't really take it seriously, partly because solar is expensive compared to other places in the world. But I've had a complete attitude adjustment since arriving in Cameroon. In almost a month here, we've been without electricity for long stretches — five consecutive days at one point. We don't have grid electricity right now as we record this. When my computer dies, it's dead.
So solar panels are not a "green aesthetic" choice for us — they are the foundation. With solar energy and the way lighting works, people can work at the village around the clock, across multiple shifts. Construction will move far faster than it ever could on a traditional timeline, because we are not dependent on the power grid. We create our own power first — and everything else is built on top of that.
Princess Abumbi Prudence
I am happy you were able to resonate with the idea. Sometimes sharing the idea with you is to concretize things and see if we are moving ahead.
Chapter Five
Bafut as flagship of a sovereign TV network
Princess Abumbi Prudence
You described this as a television network. If Bafut is the flagship station, what does that mean for the sub-villages — and how do they connect?
Joshua Tah-Lah Berglan
Think of the Echo Village as Netflix — but multimedia, omnimedia Netflix. Podcasts, radio, films, documentaries, books, courses, consulting. The Echo Village itself is the platform. Each person inside it is a "movie." Our lives are movies — we carry stories, intellectual property, gifts, talents. At a minimum, each person attached to a hub has eight revenue streams. On my own website, I have over seventy, because every new creation is a new stream.
So you have your personal channel. And then every student, every member of the staff of twenty-five, has their own channel. That's already one gigantic media organization with multiple revenue streams running through it. The difference is that, unlike Netflix, the creator makes the majority of the money. The house — the Echo Village — takes a cut, but it is not the majority. For sustainability and sovereignty, the creatives must be able to earn.
Phase two: each new hub operates the same way and they are all interconnected. When we launch in Nakivale Refugee Settlement, Uganda — working with Ahadi Bobo and the team there — that hub is sovereign. It is Ugandan in identity. It looks like Uganda. But we are a family of networks. Our team travels to support theirs. We learn their culture and carry it back to Bafut. Think McDonald's or Walmart franchise — except the creatives own the stories, and the community owns the land.
The mother ship, the epicenter, is Bafut. If you've been to Bamenda and Bafut, and you've been to Los Angeles, you already know: the energy is the same. The talent, the music, the arts, the acting, the landscape — it could be the next entertainment capital of the world, but entertainment for good. Entertainment that empowers rather than enslaves. And from there we move outward — Nigeria, wherever we're called. My goal is to take care of Africa first. I want to see Africa rise and become sovereign. It is about time Africa stood on its own and offered its value to the world — because frankly, the world should be coming to Africa on its knees, not stealing from it.
"Current media power has been held by a few people, and look what they've done with it. My goal is to take that power and explode it into the hands of millions."
— Joshua Tah-Lah Berglan
Chapter Six
How hiring Joshua funds the mission
Princess Abumbi Prudence
You said your consulting work funds your presence here in Cameroon. How does someone hiring you in America or Europe directly benefit the people of Bafut and the mission?
Joshua Tah-Lah Berglan
A lot of people think I'm here to take, so I love to address this. It cost a great deal for me to get here, and I paid for it myself. It costs a great deal for me to stay — security, a driver, a secure location, food, data. I'm not charging the Cameroonians I work with. My services fund my presence here. Any additional revenue goes back into this work: more staff, better food, resources for the community. Many of the revenue opportunities I could personally claim on the ground, I don't.
I have to pay for the data that gets these messages out. I am using every media skill I have to attract resources — and it's working. We have resources coming from Sweden. Locals are donating electrical equipment for a school to train electricians. Sewing machines are on their way. Partnerships and donations are flowing in from the visibility this work generates. That is what you fund when you hire me. You're helping me continue to fight and to pull in resources. We are effectively blacklisted from most grants because this is Cameroon — so someone has to be here, in the dust, doing the work, and that takes money.
Princess Abumbi Prudence
I want to add something. Joshua left luxury to come here. My organization did not pay for his flight. When it comes to his upkeep, the financial constraints of our organization could not sustain him. He is not permanently employed by anyone. He spends — directly and indirectly — every day he is here. Nobody is paying the driver who moves us around. Hiring Joshua from Europe, or from wherever you are watching, to offer him work is directly supporting this vision. Knowledge becomes knowledgeable only when it is shared, and the people who need it benefit. Joshua, thank you for choosing my community and for your sacrifices.
Chapter Seven
The ten-year vision for Bafut
Princess Abumbi Prudence
What happens to the network in ten years, if everything goes right? What does Bafut look like as a media hub?
Joshua Tah-Lah Berglan
In ten years, Bafut becomes what Hollywood was — but clean. I still love LA. There is something undeniable about being in a place where everyone is pursuing their dreams. But I remember being placed in situations in Hollywood where the only way to get the part was to compromise my values. I compromised a few times and I regretted it. After I gave my life to the Lord, I didn't — and I remember what it cost. I told myself: if I ever get the chance to build this right, for all the people who have been taken advantage of, I will.
I believe people will come to Bafut in ten years, from all over the world, to pursue their dreams — and more importantly, to learn how Bafut did it. How this community rose from the ashes into sustainability and prosperity. I see agriculture as a centerpiece, with farmers truly prospering — farming finally treated as the powerful, dignified profession it is. Actors and musicians showcasing world-class talent from here. People landing at the Bafut airport to make their dreams come true. The weather is better than Hollywood. That is what I see.
Chapter Eight
Why Bafut — a vision, aligned
Princess Abumbi Prudence
It is just over two months since I met you. You have served many African countries for eleven years — but you had never physically been to any of them. What was so special about Bafut that drew you here so quickly?
Joshua Tah-Lah Berglan
I have been serving virtually for many years and had many opportunities to come to Africa. I thought I would be in Nigeria first — I'd worked with the Hult Prize for several years, and my book was used in a Nigerian college where I translated it into West African Pidgin. I didn't know anything about Bafut until I interviewed you. Doing research for that interview, I was blown away by what was happening here. Halfway through the conversation, I realized we shared the same vision. That alignment is why I'm here.
And there is something deeper. My childhood visions — after being molested — what I saw in the royal palace, where your father lives, looked exactly like that. The most traumatizing event of my life had shown me the place where I would fulfill my purpose, and where I would heal. I don't believe in being in a relationship with anyone I don't share a vision with. We have perfect alignment. That is why I am here.
Princess Abumbi Prudence
Thank you for choosing Bafut.
Chapter Nine
The royal legacy the Princess inherits
At this point in the recording, Joshua turns the questions around. The battery is running low. The answers grow more urgent — and more profound.
Joshua Tah-Lah Berglan
Your father has been king for fifty-two years, and his palace is a UNESCO World Heritage site. What does it mean to build this Echo Village in the shadow of that legacy?
Princess Abumbi Prudence
What a powerful question. I want to start with the legacy of my father. The fifty-two-year leadership was handed down to him by my grandfather. My father took the legacy and has built on it for another fifty-two years — and he is still building. In the days of my grandfather, Bafut was not yet a UNESCO World Heritage site. So the first legacy my father built was that. Because Bafut was renowned but not yet pronounced a World Heritage site, there was a legacy my father built that eventually attracted the world to name it one. That means there is attraction, natural resources, something special about this place.
Growing up as a princess, I do not want to limit myself to inheriting a legacy. My grandfather built his own legacy by defeating the Germans. My father built the legacy of Bafut becoming a UNESCO World Heritage site. What am I doing, as a princess, as a leader? This is where the Bafut Royal Echo Village comes in. It is another legacy we are building — a sustainable
legacy, one that involves a princess, a prince, the next generation. Because an idea without a location, without a structure, ends at the level of an idea. What ends at the level of an idea is not sustainable. A structure gives the idea an opening into the future.
Chapter Ten
Why Nchum is the right land
Joshua Tah-Lah Berglan
Bafut has fifty-four sub-villages and five hundred and eighty thousand people. Why Nchum? Why is this specific piece of land the right place for the flagship hub?
Princess Abumbi Prudence
Nchum is one of the communities in Bafut, and the environment where the Echo Village will be located is simply the right one. An echo village is, by definition, a natural environment. Nchum has all of it — beauty, natural rivers, rocks, valleys, hills, farms, and the nature that surrounds the area. It is not about beautiful structures; it is about something natural. The area is currently abandoned and isolated — but by setting up this Echo Village there, we will attract businesses, we will attract investment, and we will gradually transform the area.
Chapter Eleven
Preserving indigenous agriculture
Joshua Tah-Lah Berglan
So much indigenous agricultural knowledge in Bafut has been lost since the conflict began. What are you fighting hardest to preserve?
Princess Abumbi Prudence
I am fighting hardest to preserve the mindset
— the idea that the culture has been lost. Before anything manifests as reality, it is a mindset. I do not want that ideology — that the culture is gone — to live in the minds of the people. I want them to know that physical threats and crises should not cure their mindset of who they are. What you carry within you is within you. Let us maintain what we believe in. The culture is a legacy, and it is in you, because you carry Bafut blood. So my greatest fight is for the mindset of the people — that with time, everything will be okay, and that they should never give up.
"Before anything manifests as a reality, it is a mindset. What you carry within you is within you. The culture is a legacy — and it is in you, because you carry Bafut blood."
— Princess Abumbi Prudence
Chapter Twelve
The women of Bafut — economic backbone
Joshua Tah-Lah Berglan
The women of Bafut have always been the economic backbone of this community. What role do you see them playing in the Echo Village — beyond what they've been allowed to do before?
Princess Abumbi Prudence
The legacy of the women of Bafut begins with a woman. The founder of what is now our palace was a princess. From the beginning, we see that women were in leadership. Most African countries have not yet accepted the leadership of women — but by nature, women from the Bafut land are leaders. Can you imagine a community of brave men, and yet it was a woman who found the treasure that is now named the Bafut Royal Kingdom?
Women from Bafut are great leaders, and they did not abolish that nature. Because a woman founded our great fondom, we carry that spirit. Behind every successful man, there is a woman. Eighty percent of Bafut's activities involve agriculture. Some of our women are literate, some are illiterate, but all of them saw agriculture as the dynamic occupation that can create jobs for both — because if even an illiterate person has a piece of land, she can farm, sell in the market, and sustain herself without a white-collar job.
Bafut women have always encouraged their children toward farming. All lives depend on farmers. Bafut produces one of the highest tonnages of ginger in the Northwest Region. We also grow cassava and produce water fufu. Agriculture is one of the cornerstones we are preserving at the Royal Echo Village — and the women are the ones carrying it forward.
Joshua Tah-Lah Berglan
Well done. We are running out of battery entirely, so we're going to do a part two. This was fun. Amplify our voices. Share our videos. Let our vision go viral. This is The World's Mayor Experience, signing off.
Omni-Media Architect · Advocacy Actuary · The World's Mayor
Joshua is a four-time international bestselling author, award-winning producer ( IMDb: nm9137796
), UN speaker, and creator of The Sovereign Protocol
, Sovereign Franchise
, and the Media Company in a Box
framework. He currently holds the Bafut royal title Tah-Lah ("Father of the Land"), granted by the Bafut Kingdom of Cameroon.
His consulting revenue directly funds humanitarian media infrastructure deployments in Bafut Kingdom and Bamenda, Cameroon, with an expansion node at Nakivale Refugee Settlement, Uganda, led by Ahadi Bobo of Metanoia Hope for Tomorrow.
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